The Globe and Mail is running a three-part series on advertising to Gen Y, based on a new book by Seth Godin. Although coming from a marketing standpoint, there are lots of great lessons we can pick up about how churches can shape their ministries to best connect with Canadians in their teens, twenties and thirties. If Gen Y prefers small businesses, then understanding their mindset should also help churches, particularly smaller “neighborhood” churches, to present their size and status as a selling point/benefit rather than a shortcoming.

Read the articles as they appear and then join the discussion about how to apply this to your local church context.

Tags: Culture, Gen Y, Resources, Seth Godin